Philip Kotler, <br/><br/>
Marketing management 

 - 3rd imp. 
 - Noida:  Pearson,  2017. 
 - 756p. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Index Terms: </label>General management 
<br/><br/><label>Dewey Class. No.: </label>658.8