Singh, Parampal, <br/><br/>
Service marketing 
By Parampal Singh 
 - 2nd rev. ed. 
 - Ludhiana:  Kalyani,  2016. 
 - 333p. 
<br/><br/><label>ISBN: </label>9789327258929 
<br/><br/><label>Subjects--Index Terms: </label>General management 
<br/><br/><label>Dewey Class. No.: </label>658.8