Service marketing 
By Parampal Singh 
 - Ludhiana:  Kalyani publishers,  2013. 
 - x,363p. 
<br/><br/><label>ISBN: </label>978-93-272-2725-3 
<br/><br/><label>Subjects--Index Terms: </label>General management Service marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8