Marketing management :   Analysis,planning,implementation,and control /  
By Philip Kotler  .  
 - 8th ed. 
 - New delhi:  Prentice-hall of India private limited,  1994. 
 - xix,783p. 
<br/><br/><label>ISBN: </label>81-203-0877-8 
<br/><br/><label>Subjects--Index Terms: </label>Commerce Marketing management :  
<br/><br/><label>Dewey Class. No.: </label>658.8