Fundamentals of marketing 
By William J. Stanton 
 - 10th ed. 
 - [s.l]:  McGraw-hill ,  1994. 
 - xxi,677p. 
<br/><br/><label>Subjects--Index Terms: </label>Commerce Fundamentals of marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8