TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management : : Analysis,planning,implementation,and control / 
SN  - 81-203-0877-8
U1  - 658.8 
PY  - 1994///
CY  - New delhi
PB  - Prentice-hall of India private limited
KW  - Commerce
KW  - Marketing management :
ER  -