Princi[ples of marketing 
By Philip Kotler 
 - 11th ed. 
 - New delhi:  Pearson,  2006. 
 - x,670p. 
<br/><br/><label>ISBN: </label>81-7758-107-4 
<br/><br/><label>Subjects--Index Terms: </label>Commerce Princi[ples of marketing 
<br/><br/><label>Dewey Class. No.: </label>658