Marketing management 
By David H. Holt 
 - New delhi:  Prentice-hall of India private limited,  2003. 
 - xiii,539p. 
<br/><br/><label>ISBN: </label>81-203-1281-3 
<br/><br/><label>Subjects--Index Terms: </label>Production Marketing management 
<br/><br/><label>Dewey Class. No.: </label>338.04