TY  - BOOK
AU  - Kotler,Philip,
AU  - Keller,Kevin lane
TI  - Marketing management
SN  - 81-203-2799-3
U1  - 658.8 
PY  - 2006///
CY  - New delhi
PB  - Prentice-hall private limited
KW  - Commerce
KW  - Marketing management
ER  -