Marketing management 
By R.S.N. Pillai 
 - New delhi:  S. Chand & company pvt. ltd.,  2013. 
 - x,548p. 
<br/><br/><label>ISBN: </label>81-219-3244-0 
<br/><br/><label>Subjects--Index Terms: </label>General management Modern management 
<br/><br/><label>Dewey Class. No.: </label>658.8