TY  - BOOK
AU  - Pillai,R.S.N.,
AU  - Bagavathi,
TI  - Modern marketing  : : principles and practices / 
SN  - 81-219-1697-6
U1  - 658.8 
PY  - 2007///
CY  - New delhi
PB  - S. Chand & company ltd.
KW  - General management
KW  - Modern marketing
ER  -