Modern marketing  :   principles and practices /  
By R.S.N. Pillai .  
 - New delhi:  S. Chand & company ltd.,  2007. 
 - viii,396p. 
<br/><br/><label>ISBN: </label>81-219-1697-6 
<br/><br/><label>Subjects--Index Terms: </label>General management Modern marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8