TY  - BOOK
AU  - Ramaswamy,V.S.,
AU  - Namakumari,S
TI  - Marketing management : : Planning Implementation and control / 
SN  - 033392 915 2
U1  - 658.8 
PY  - 1990///
CY  - Madras
PB  - Macmillan India limited
KW  - Commerce
KW  - Marketing management
ER  -