Marketing management :   Planning Implementation and control /  
By V.S. Ramaswamy .  
 - Madras:  Macmillan India limited,  1990. 
 - xxix,505p. 
<br/><br/><label>ISBN: </label>033392 915 2 
<br/><br/><label>Subjects--Index Terms: </label>Commerce Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8