Mamoria,C.B., <br/><br/>
Marketing management 
By C.B. Mamoria 
 - 6th ed. 
 - Allahabad:  Kitab mahal,  2003. 
 - ix,847p. 
<br/><br/><label>ISBN: </label>81-225-0138-9 
<br/><br/><label>Subjects--Index Terms: </label>Commerce Commerce Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8