Srivastava, P. K., <br/><br/>
Marketing Management in a Developing Economy 
By P. K. Srivastava 
 - 1st. 
 - New Delhi:  Streling  Publishers pvt. Ltd. 
 - vi;559p:  23cm. 
<br/><br/><label>ISBN: </label>81-207-1250-1 
<br/><br/><label>Subjects--Index Terms: </label>Economy Marketing managment Developing Economy 
<br/><br/><label>Dewey Class. No.: </label>658.8