Jochen Wirtz, <br/><br/>
Services marketing :   People technology stratedy /  
By Jochen Wirtz and others .  
 - 8th ed. 
 - Uttar Pradesh:  Pearson,  2018. 
 - 817p. 
<br/><br/><label>ISBN: </label>9789332587687 
<br/><br/><label>Subjects--Index Terms: </label>General management 
<br/><br/><label>Dewey Class. No.: </label>658.8