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Marketing management : Analysis,planning,implementation,and control /

Marketing management : Analysis,planning,implementation,and control / By Philip Kotler . - 8th ed. - New delhi: Prentice-hall of India private limited, 1994. - xix,783p.

ISBN: 81-203-0877-8

Subjects--Index Terms: Commerce Marketing management :

Dewey Class. No.: 658.8

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